Corporate News
The group company makes a high-profile entry into the maternal and infant industry
The group company warmly received Mr. Dai Zixiong, Chairman of the China Boao Maternal and Infant Forum, President of the Maternal and Infant Care Industry Alliance, and Chairman of Jiajia Maternal and Infant Group. Under Chairman Dai's leadership, there are 5,000 postpartum care centers nationwide, 5,000 postpartum recovery platform stores, and 2,000 Jiajia maternity nanny platform stores across cities nationwide. Leveraging his extensive medical background and resources, he has established an integrated postpartum care model covering pregnancy, childbirth, nursing, and kindergarten care.
As a heavyweight figure in China's maternal and infant industry, Mr. Dai gave high praise to our company after visiting and learning about our operations. He believes the group is a comprehensive health industry chain company integrating agricultural planting, industrial deep processing, logistics, and trade. It is a benchmark enterprise for the integration of the three agricultural industries. The group has seven major production categories including food, health food, cosmetics, medical devices, disinfectants, masks, and water. It is involved in eight major industries: peony, walnut, liquor, water, traditional Chinese medicine health, forestry, water, and stem cell industries. Currently, the group is gearing up to rapidly enter the maternal and infant industry, attracting widespread attention in the sector.
During the transitional period when the domestic maternal and infant market has not yet fully formed, except for a few large shopping malls and specialty stores, there are almost no specialty stores with brand effects. In some places, maternal and infant products are still sold alongside general merchandise, which is inconvenient and lacks a sense of security. Apart from Shenzhen Jiajia Maternal and Infant Technology Co., Ltd., which has truly established a platform focused on maternal and infant health, other products suitable for maternal and infant use still do not meet the broad market demand in a strict sense. Based on a responsible attitude towards the health of millions of mothers and infants, and to demonstrate great compassion, so that all mothers, infants, and young children worldwide can healthily, easily, and happily get through this "special period," Shenzhen Jiajia Maternal and Infant Technology Co., Ltd. has formed a strong strategic alliance with Lerenjia. Developed by Lerenjia Industry, it will soon focus on six major industries: oil peony, walnut, grains, water, Chinese medicinal materials, and health liquor, making great efforts to empower maternal and infant series products and extend them to thousands of households nationwide.
After the group's inspection, Mr. Dai had a pleasant discussion with senior management. Both parties are full of expectations for future cooperation. We will dedicate ourselves to empowering China's maternal and infant cause.
2020-12-07
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"Father of Peony" Li Yucai Investigates Group Company
In the depths of winter, although the peonies have already lost their bloom, the group company is experiencing a "spring blossoming" with the arrival of a distinguished guest. On December 4th, Li Yucai, known as the "Father of Chinese Oil Peony" and former Vice Minister of the National Forestry Department, accompanied by leaders from the Sanmenxia government, visited the group company to investigate the development of agricultural industrialization and held a symposium.
This is Li Yucai's second visit to the group company. Since his last return to Beijing, he has been deeply impressed by this company that vigorously develops the peony industry. As the largest enterprise in China's oil peony industry, the company's peony products are diverse and all align with the health and wellness sector. Only here do peonies bloom continuously and brightly. We will continue to tell the story of the peony...
The group company is located in Sanmenxia City, Henan Province, situated at the western border of Henan Province, at the junction of Henan, Shanxi, and Shaanxi provinces. The terrain mainly consists of mountains, hills, and loess plateaus, known as "five mountains, four ridges, and one plain." This environment is extremely suitable for the cultivation, planting, and long-term growth of oil peonies. Muxian Industrial is a health-focused group company specializing in the research and development of the oil peony industry. In recent years, the company has responded to national policies by optimizing the primary industry, strengthening the secondary industry, and enhancing the tertiary industry, forming a complete energy security system, research and testing system, and marketing supply system.
After arriving at the company, the research team once again visited the oil peony product production workshop and then held a symposium with the company's senior management. Li Yucai pointed out: "In the process of developing and expanding the peony industry, it is necessary to plan the industry in advance, package projects, and earnestly study and implement the spirit of the 19th National Congress. Policy research and active participation are essential. For example, in optimizing primary industry planting, land consolidation, improvement, and planning should be carried out, utilizing local resources to plant oil peonies and manage terraced fields to high standards. On the other hand, cooperation with grassroots village committees can focus on creating an oil peony tourism area, planting oil peonies in every village's front and back yards. This not only adds luster to the construction of beautiful villages but also reflects the harmonious coexistence of oil peonies and the ecological environment.
Since the company's development philosophy is to create authentic quality products and be an honest enterprise, we must focus on primary industry planting, sales in the tertiary industry, and emphasize strengthening the secondary industry's deep processing. We should deeply explore the value and efficacy of oil peonies and refine peony products. Product development should not be broad but practical for ordinary people, making each product unique and irreplaceable, focusing on increasing product added value to truly allow peonies to provide luxurious care for people worldwide. In this way, the company can truly be said to "bring brilliance to the humble."
To bring oil peony products into thousands of households, enhancing the tertiary service industry is key and the main focus. The primary and secondary industries serve as a foundation for the tertiary industry. The company has also done well in this regard, with online platforms such as Meikang Home Mall, Douyin short videos, advertising through CCTV, and offline physical stores as support. The future path is sure to be bright and glorious.
Doing one thing is easy; the hard part is doing only one thing for a lifetime. As the peony industry moves toward a general open architecture, we are comprehensively extending the "Internet + Oil Peony" customized server model. With national policy support in front and local government backing behind, promoting the oil peony industry has become the group's mission. The future of the peony industry will surely be fragrant and splendid for the Chinese people.
2020-12-07
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Liu Nanchang Investigates the Group Company
The cold wind was biting, and snowflakes were flying. On November 28, Liu Nanchang, Secretary of the Municipal Party Committee, led relevant department heads to inspect the group's medical mask production workshop and epidemic prevention and control work. He emphasized: "We must attach great importance to production safety, improve emergency plans, strictly regulate every step in the mask production process, and strictly control the selection of raw materials to ensure that every mask reaching the hands of citizens provides effective protection. We must implement detailed and normalized epidemic prevention measures to truly safeguard the life and health safety of the people." Vice Mayor Sun Jiwei and District Party Secretary Kang Zhenan accompanied the inspection.
After arriving at the company, Liu Nanchang conducted an in-depth inspection of the production workshop for masks and other epidemic prevention supplies. He pointed out: "We must strengthen service support, ensure raw material reserves, maintain normal operation of production lines, improve enterprise management levels through modern management, actively connect with the market, and promote healthy development of enterprises."
The group company is located in Jiaokou Industrial Park, Hubin District, Sanmenxia City. It is a full-industry-chain company integrating agricultural planting, industrial deep processing, logistics, and trade, serving as a benchmark enterprise for the integration of the three agricultural industries. Over the years, it has established a complete energy guarantee system, research and testing operation system, and marketing supply system.
In 2020, facing the impact of the COVID-19 pandemic, the group company launched an emergency material guarantee system, investing 4.2 million yuan to build a production line with a daily output of 100,000 medical masks. This project was filed on March 6, 2020, with a newly built 1,600 square meter site and a 1,420 square meter Class 100,000 clean production workshop. Equipment purchased includes one fully automatic flat one-to-two mask machine (ear-loop type) BM95175, one mask automatic inline servo packaging machine BM-250, one ethylene oxide sterilization cabinet BM-350C, one inkjet printer E-60, as well as laboratory and inspection equipment; supporting public utilities, office, and living facilities were also constructed. Currently, the project has been completed. Its completion not only fills the gap in medical mask production in Hubin District but also effectively alleviates the current shortage of epidemic prevention materials.
The medical mask production workshop built by the group company has been the largest mask supplier nationwide during this year's epidemic. It has made significant contributions by donating to schools, hospitals, governments, nursing homes, and others. High-quality non-woven fabric, premium melt-blown fabric, a Class 100,000 purification workshop, and a sterile production environment ensure a daily supply of 200,000 high-quality masks to the market, providing a stable material reserve for national epidemic prevention efforts. In the future, we will continue to cooperate with higher-level governments to contribute to society.
2020-12-01
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To enrich the cultural and sports life of the vast number of enterprise employees in the entire district, enhance the team spirit of enterprises in the jurisdiction, and strengthen the cohesion, appeal, and creativity of trade union organizations, on the afternoon of October 27, the 2020 Hubin District Enterprise Employees Autumn Fun Sports Meeting was grandly held in the auditorium of Lerenjia Food Co., Ltd. in the Industrial Park. The event was hosted by the Hubin District Federation of Trade Unions, co-organized by the District Industry and Information Technology and Science and Technology Bureau, the Hubin Industrial Park Management Office, and Sanmenxia Lerenjia Food Co., Ltd. Representatives of Lerenjia employees and 18 teams from across the district participated, with more than 400 frontline enterprise employees attending. The event was divided into two sessions: the first half was the sports meeting, and the second half was the award ceremony and cultural performance. Below, we replay the wonderful moments.
The employee representatives of Lerenjia competed eagerly and unitedly in the sports meeting, achieving excellent results. They won first prize in the "Centipede Race" event, second prize in the "Dragon Boat Race" event, second prize in the "Jump Rope" event, and second prize in the "Kangaroo Relay" event.
Lerenjia was awarded the Excellent Organization Award for the 2020 Enterprise Employees Fun Sports Meeting by the Hubin District Federation of Trade Unions.
In recent years, the district federation of trade unions has enriched and enlivened the cultural life of grassroots employees by organizing various forms of cultural activities, using art as a carrier to focus on the Chinese Dream, praise the beauty of labor, and spread the spirit of trade unions. As a co-organizer of this autumn fun sports meeting, Lerenjia devoted itself wholeheartedly to the preparation work upon receiving the notice from the higher-level federation of trade unions, actively participating and providing attentive service to ensure the success of the event. In the future, we will continue to do well in employee cultural and sports activities, cooperate with the higher-level federation of trade unions at any time, improve the overall quality of the workforce, stimulate employees' enthusiasm for entrepreneurship, and contribute the strength of the trade union to the construction of the "Five Hubin".
2020-10-29
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"Sanmenxia City Federation of Trade Unions Researches Sanmenxia Lerenjia Food Co., Ltd."
The spring scenery in March is beautiful, and all things are reviving. On March 12, Hu Jiaqun, Secretary of the Party Leadership Group and Executive Vice Chairman of the Sanmenxia Federation of Trade Unions, along with his team, conducted an in-depth inspection of the resumption of work and production at Sanmenxia Lerenjia Food Co., Ltd. The leadership team of the Hubin District Federation of Trade Unions and some senior executives of our company accompanied the investigation. Livelihood, health, green, and wellness are words that often attract the attention of the public. As a major health industry group and a key agricultural enterprise, Sanmenxia Lerenjia Food Co., Ltd. has always adhered to the business philosophy of "making authentic good products and being a trustworthy good enterprise." Especially during this year's pandemic, whether we can produce food that the public can consume with confidence is crucial.
2020-03-14
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To implement the requirements of the Sanmenxia Municipal Party Committee and Municipal Government regarding resumption conditions, the company officially resumed work and production on February 16, 2020. Anwei, Deputy Secretary of the Sanmenxia Municipal Party Committee and Mayor, along with Kang Zhenan, Secretary of Hubin District, visited our company to inspect the recovery work after resumption and the epidemic prevention and control efforts, providing relevant suggestions on-site. At 11:00 a.m., leaders at all levels arrived at the company gate, and disinfectors disinfected their vehicles according to regulations. The leaders, accompanied by Chairman Wang, toured the health food workshop. Among them, Mayor An showed great interest in our company's Peony series products. He pointed out: "Currently, the oil peony industry has a broad and brilliant market prospect in our country. Peony seed oil is the best edible oil in the world. We hope to work together with unity and make great efforts in the oil peony industry. In the future, it should become Sanmenxia City's top brand for peony products." Marketing holds an important position for any enterprise. When Mayor An inquired whether sales were affected during the Spring Festival and the epidemic period, Chairman Wang reported: "Since 2019, the company has been steadily advancing the development of the tertiary industry integration in the health industry, focusing on the tertiary industry, closely embracing the internet. Sales on Taobao and JD online stores have become increasingly prominent; the company's Meikang At-Home Mall platform has nearly ten million customer visits; the Zhengzhou marketing department's performance is steadily improving; three major marketing strategies have achieved key progress. Online sales through live streaming, Douyin, and short videos are booming. Although the epidemic raged, company sales were never hindered, and online orders remained as usual, only waiting for logistics to ship nationwide after today's resumption." In short, at the current critical moment of the COVID-19 epidemic prevention and control,
2020-02-16
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On the afternoon of February 13, 2020, the United Front Work Department of the CPC Sanmenxia Municipal Committee, the Sanmenxia Federation of Industry and Commerce, and the Non-Public Party Committee jointly held a donation ceremony to support the COVID-19 epidemic prevention and control at the Sanmenxia Market Supervision Administration. Our company participated as a representative of the city's private sector. At the ceremony, the company's General Manager Duan Shengwei and Deputy General Manager of the Marketing Department Ma Shaohua donated 10,000 medical masks on behalf of the company, valued at 180,000 yuan.
2020-02-14
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Analysis and Prevention of the Novel Coronavirus
Analysis and Prevention of the Novel Coronavirus Since the outbreak of the pneumonia epidemic caused by the novel coronavirus infection, it has posed a serious threat to people's health and has been a concern for every Chinese citizen. To unite efforts in combating the epidemic, Luoyang Muxian Industrial Co., Ltd. remains calm and handles the situation scientifically, emphasizing the support of scientific knowledge and public participation to overcome the epidemic. Luoyang Muxian Industrial Co., Ltd., under Lerenjia, as a leader in the peony industry and a leading enterprise in traditional Chinese medicine and health, takes social responsibility seriously during the epidemic. It starts by enhancing public awareness and understanding of the novel coronavirus pneumonia, aiming to guide personal prevention and reduce transmission risks. Using concise text and clear images, it promotes professional knowledge about the novel coronavirus, dispels public doubts, focuses on current key issues, and pays attention to answering specific details in prevention work, enabling the entire nation to confidently fight and eliminate the epidemic. The coronavirus science popularization writers at Luoyang Muxian Industrial Co., Ltd. under Lerenjia have long been engaged in frontline research in traditional Chinese medicine, food health, and biotechnology. Most are industry-trained graduate students and scientific workers with clinical experience, possessing solid theoretical foundations and rich practical experience. They have carefully edited this work, hoping to play an important role in the current epidemic prevention battle. Since the second day of the first lunar month, Luoyang Muxian Industrial Co., Ltd. under Lerenjia has recalled all research personnel from leave and is conducting round-the-clock research and experiments focusing on preventive epidemic formulas based on the concept of medicine and food homology. They are intensively reviewing classical literature and analyzing pathogenesis, starting from enhancing immunity, hoping to quickly find effective preventive methods to achieve the expected prevention goals. After efforts, significant breakthroughs have been made and research results will soon be announced to the public. New preventive products developed will soon be offered to the public at raw material cost prices, and these products will be donated free of charge to the severely affected epidemic area of Wuhan.
2020-01-30
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Email: btgj6666@163.com
Address: Houjiagou, Jiaokou Township, Hubin District, Sanmenxia City
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