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  Understand the 5 major trends in the development of the big health industry in 2019. Do you have a career plan for the health industry in the future?

  With the in-depth implementation of the national strategy of promoting a healthy China, various localities have successively introduced a number of measures to help the development of large health industries, and regard the development of large health industries as the focus of promoting the transformation and upgrading of the local economic structure, and promoting supply-side structural reforms. Economic growth point. Entering 2019, what are the notable trends in the big health industry?

  In the 21st century, the health industry has become a global hot spot, and the health industry will also become a global wealth concentration industry after the IT Internet industry. With the in-depth implementation of the national strategy of promoting a healthy China, various localities have successively introduced a number of measures to help the development of large health industries, and regard the development of large health industries as the focus of promoting the transformation and upgrading of the local economic structure, and promoting supply-side structural reforms. Economic growth point. At the same time, the income level of Chinese residents has been continuously improved, the consumption structure has been continuously upgraded, and people have increasingly demanded quality of life. The health industry has ushered in unprecedented opportunities and broad development prospects. The development in recent years has laid a solid foundation for the big health industry. Looking ahead, from the policy, macro and micro levels, the big health industry has shown some trends.

  Favorable policies will continue

  At present, due to the accelerated process of industrialization, urbanization, and aging of the population, the disease spectrum, ecological environment, and lifestyle are constantly changing. China is still facing a complex situation of multiple disease threats coexisting and multiple health influencing factors. Therefore, health problems are getting more and more complicated. Mentioned in many places. What the people want, what the government does.

  In August 2016, General Secretary Xi Jinping emphasized at the National Health and Health Conference, "We must adhere to the correct guidelines for health and health work, focus on the grassroots, focus on reform and innovation, and give priority to prevention. All policies are built and shared by the people. "" Integrating health into all policies "is an important part of the national health and health work policy, and it has become one of the important means to promote the construction of" Healthy China "and achieve universal health.

  10On October 25, 2016, the State Council issued the “Outline of“ Healthy China 2030 ”Plan”. This is the first time since the founding of the People's Republic of China to propose a medium- and long-term strategic plan in the field of health. The "Outline" clarifies the overall strategy for building a healthy China in the next 15 years, highlighting three key points: First, prevention is the key, the gateway moves forward, promoting a healthy lifestyle, reducing the incidence of diseases, promoting the sinking of resources, and achieving affordability. Sustainable development; the second is to adjust and optimize the health service system, strengthen early diagnosis, early treatment, and early recovery; on the basis of strong grassroots, promote the development of the health industry and better meet the health needs of the people; As a strategic theme, adhere to the government's leadership, mobilize the participation of the entire society, promote social co-construction and sharing, and self-discipline for everyone to achieve national health. Later, "Several Policies and Measures to Promote the Healthy Development of Private Investment", "Guiding Opinions on Promoting the Construction of a Livable Environment for the Aged," "Guiding Opinions on Accelerating the Development of the Fitness and Leisure Industry," "Several Opinions on Fully Opening the Elderly Service Market and Improving the Quality of Elderly Services "Guiding Opinions on Developing Healthy Cities, Healthy Villages and Towns", "Notice on Central Financial Support for Pilot Work on Home and Community Reform of Elderly Care Services," "Guiding Opinions on Promoting and Regulating the Development of Big Data Applications in Health Care," "Promotion of Health Care Dozens of related policies, such as the Guiding Opinions on Combining with Elderly Care Services, have been promulgated successively, and specific measures and guidance will be given to the development status and problems of related fields in general health.

  At present, China's big health industry is showing a booming trend. According to relevant national plans, by 2020, the size of the big health industry market brought by "Healthy China" is expected to reach 10 trillion yuan; in 2030 it will exceed 16 trillion yuan. , Which is three times the current market size. The next ten years will be the golden decade of the big health industry. Looking at the development experience of the health industry in developed countries, China's large health industry accounts for less than 5% of GDP, which is far from more than 10% in developed countries. With industrial structure adjustment becoming the mainstream trend, China's possibility of encouraging the development of large health industries to adopt favorable policies will continue.

  The share of Chinese medicine is gradually expanding

  Traditional Chinese medicine, as an outstanding representative of Chinese civilization, is a medical science that has been gradually formed and continuously developed in the practice of thousands of years of production and life in China and the fight against disease. In the course of historical development, traditional Chinese medicine is compatible, innovative and open, forming a unique outlook on life, health, disease, prevention and treatment, the integration and unification of natural science and humanities, and the profound philosophy of the Chinese nation. With the change of people's health concept and the change of medical model, Chinese medicine is showing more and more unique value. Since the founding of New China, China has attached great importance to and strongly supported the development of Chinese medicine. The complementary advantages of traditional Chinese medicine and western medicine, which promote each other, and jointly safeguard and promote the health of the people, have become important characteristics and significant advantages of the medical and health undertakings with Chinese characteristics.

  12On December 6, 2016, the State Council's "Chinese Medicine" white paper stated that China attaches great importance to the development of Chinese medicine. Since the 18th National Congress of the Communist Party of China, the party and government have placed the development of traditional Chinese medicine in a more important position and made a series of major decisions and deployments.

  The white paper states that in 2016, the Central Committee of the Communist Party of China and the State Council issued the "Outline of the" Healthy China 2030 "Plan", as a program of action to promote the development of a healthy China in the next 15 years, and proposed a series of tasks and measures to revitalize the development of Chinese medicine and serve the construction of a healthy China. . The State Council issued the "Outline of Strategic Planning for the Development of Traditional Chinese Medicine (2016-2030)", which promoted the development of traditional Chinese medicine as a national strategy, and made a systematic deployment of the development of the development of traditional Chinese medicine in the new period. It is expected that by 2020, everyone will have basic access to traditional Chinese medicine. Service, the Chinese medicine industry has become one of the important pillars of the national economy; by 2030, full coverage of the Chinese medicine service field will be achieved, and the capacity of Chinese medicine health services will be significantly enhanced, making greater contributions to economic and social development.

  大 According to big data, in 2017, China's traditional Chinese medicine industry has made new progress. The industry scale has reached 1.75 trillion yuan, a year-on-year increase of 21.1%. The number of medical treatments in TCM medical institutions exceeded 1 billion; medical income reached 364.8 billion yuan, which was close to 10% of the total revenue of medical institutions; the total number of TCM health personnel reached 1.225 million, and 543,000 were medical practitioners, accounting for 44.3%. The number of Chinese medicine museums in the industry reached 477, with an average annual growth rate of 78.1%. According to the "China's Traditional Chinese Medicine" white paper, by 2020, China's TCM health industry will exceed 3 trillion yuan, and the average annual compound growth rate will remain around 20%.

  In 2018, the central and local governments have successively introduced a number of supporting policies in promoting the development, modernization, and standardization of traditional Chinese medicine. For example, the State Drug Administration issued the "Technical Guiding Principles for the Revision of Provincial-level Preparations of Traditional Chinese Medicine", Regulations on Simplified Registration and Examination and Administration of Traditional Chinese Medicine Compound Preparations "Technical Guiding Principles for Clinical Evaluation of Traditional Chinese Medicine-Derived Liver Injury"; State Administration of Traditional Chinese Medicine and Ministry of Science and Technology issued "Guiding Opinions on Strengthening Scientific and Technological Innovation in Health Services of Traditional Chinese Medicine"; Premier Li Keqiang Signed the State Council Decree to modify some provisions of 10 administrative regulations including the Regulations on the Protection of Traditional Chinese Medicine Varieties, and made a number of amendments to the Regulations on the Protection of Traditional Chinese Medicine Varieties; the National Health and Health Commission issued the National Essential Medicines List (2018 Edition), etc. . The promulgation of these policies has greatly enhanced the service capacity of traditional Chinese medicine and promoted the construction of a healthy China.

  In addition, the internationalization of Chinese medicine has also been promoted in countries along the Belt and Road Initiative. According to the "One Belt, One Road" Development Plan for Traditional Chinese Medicine (2016-2020), by 2020, a new pattern of all-round cooperation in Chinese medicine along the "Belt and Road" has basically taken shape. 30 overseas centers of Chinese medicine have been established in cooperation with countries along the route, and 20 According to the international standard of Chinese medicine, 100 kinds of Chinese medicine products are registered, and 50 demonstration bases for foreign exchange and cooperation of Chinese medicine are established. Traditional Chinese medicine has become an important part of health and economic cooperation between China and ASEAN, the European Union, Africa, Central and Eastern Europe and other regions and organizations. In the future, the overseas development of Chinese medicine will also actively build up talent supply chains, industrial supply chains, and financial supply chains, and ultimately promote the internationalization of Chinese medicine.

  Big companies continue to cross-border health

  The booming health industry and the blue ocean of the market have attracted many enterprises. In recent years, many pharmaceutical companies have entered the field of large health, looking for new profit growth points. Pharmaceutical companies have natural advantages in scientific research and technology in the development of general health, so it is not a surprise to move into the field of general health. The cross-border and large-scale health industry of many non-related large enterprises heralds the potential and prospects of the large-scale health industry.

  In 2015, before Ali's listing, Jack Ma proposed the "Double H" strategy-Health & Happiness. The core of Ali's future strategy is around "health" and "happiness", and "health" precedes "happiness". Before listing, the sections that served as engines in the Ali system were e-commerce, payment, cloud, etc., while the medical and health and entertainment businesses will bear heavy responsibilities in the future. It can be seen that medical care plays an important role in Ali's strategic vision.

  Ali Health has mainly done two things: one is to continue to inject pharmaceutical e-commerce-related business, including the generation operation of Tmall Medical Museum, the blue hat health care business, and the recently incorporated medical device e-commerce business; the second is on Taobao And Alipay and other platforms provide service entrances to achieve the connection and conversion of resources. The effect is obvious. Ali Health's revenue continues to increase, from 30.42 million yuan in FY 2015 to 2.442 billion yuan in FY 2018. With the integration of medical device e-commerce business this year, subsequent revenue growth will be more robust. From the establishment of Ali Health, the provision of Tmall medical services, the launch of Alipay's "Future Hospital", Alibaba Cloud's AI technology and model update, and now teaming up with Xinhua Pharmaceutical, with Tongrentang, Kyushu Tong and other countries to launch the first "National Family Expired Drug Recycling Alliance" "Alibaba's big health map is constantly expanding its territory.

  Tencent announced its entry into the field of general health in 2014. In 2016, it accelerated its pace in the field of general health, invested in dozens of medical projects, launched the "Tengai Medical" strategy, and integrated smart terminals, doctor platforms, and finance. The four businesses of medical insurance and health big data interact with each other to build a closed loop of the "Internet + chronic disease" management model. At the same time, Tencent also holds Dr. Penguin and lays out offline clinics. It is committed to creating a closed-loop service of "prevention testing + treatment + rehabilitation management" through an innovative way of Internet sharing. In addition, Internet giants such as Baidu,, and Xiaomi have also spared no effort in the layout of Internet medical and general health.

  At the Wanda Group 2018 Annual Meeting held in Qingdao on January 12, 2019, Wanda Group Chairman Wang Jianlin proposed a formal and comprehensive entry into the health industry, clarifying that Wanda Health will focus on hospitals, comprehensive medicine, health care, business, training A variety of industries as a whole, and follow the new model of innovative health industry. Wang Jianlin proposed specific directions for the planning and layout of Wanda's health industry: this year, all major health-care international hospitals in Guangzhou, Chengdu and other five first-tier cities will land, and at least three projects will begin construction; complete the first domestic international hospital management contract template as soon as possible; design The world-class garden-style international hospital reflects the latest research results in the world. The establishment of a smart hospital is higher than that of existing hospitals in the United States.

  Wang Jianlin said that in recent years, Wanda has promoted its asset-light strategy to focus on advantageous industries, and has adopted a strategy to withdraw from some non-dominant industries. However, Wanda is not abandoning the development of emerging industries, and it is not a traditional industry, high-tech, and targeted Wanda still has to enter the industry and push forward with all its strength. The big health industry is a strategic industry that Wanda has made a breakthrough in. The actions of these big companies' cross-border and large-scale health industries herald the development potential of the big-health industry and will also lead more companies to pay attention to and cross-border big-health industries.

  China's nutrition and health care products industry is maturing

  营养 China's nutrition and health products industry, which started in the 1980s, has rapidly developed into a unique industry in just over 20 years. In the process of people's progress from food and clothing to healthy consumption, it has become a common understanding of people today that these concepts have spawned a large market for health product consumption and created a broad space for the development of the health product industry.

  Today, the infancy of the nutritional and health care products market has gradually passed, and consumers have entered the stage of rational choice. With the accumulation of consumer experience and the improvement of knowledge, consumers are paying more and more attention to word-of-mouth publicity around them and no longer trust advertising. People no longer follow blindly, but begin to identify, select, and determine the health products that are suitable for them. Consumers' understanding of the product's functions is constantly deepening, and consumer rationality is gradually forming. They will focus on choosing reliable and high-quality health care brands. In the next 10 years, the development of China's nutritional health products will "evolve" along the direction of first-tier and second-tier cities to third-tier and fourth-tier cities, the elderly to middle-aged and young people, and tonic functions to healthy dietary supplements. Of course, it is precisely because of the enthusiasm of the nutrition and health products industry, stimulated by commercial profits, there are also some market chaos such as false or exaggerated publicity of health products, which have caused adverse social impacts. However, the behavior of individual enterprises or individuals cannot deny the status quo of China's nutrition and health care products industry is gradually maturing.

  On January 8, 2019, the State Administration of Market Supervision held a video conference call with the State Administration of Market Supervision, the Ministry of Industry and Information Technology, the Ministry of Public Security, the Ministry of Civil Affairs, the Ministry of Housing and Urban-Rural Development, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the Ministry of Culture and the Thirteen departments including the Ministry of Tourism, the National Health and Health Commission, the State Administration of Radio and Television, the State Administration of Traditional Chinese Medicine, the State Drug Administration, and the National Internet Information Office have decided to focus on nationwide implementation from January 8, 2019. The 100-day joint rectification of the "health" market chaos like a hundred-day operation.

  On the one hand, the state has made great efforts to rectify the chaos in the industry, on the other hand, various companies and related persons have self-disciplined and regulated their propaganda and sales behaviors. On the other hand, relevant departments have stepped up to properly guide consumers in identifying, purchasing and using health products. The joint efforts of many parties will promote the healthy development of China's nutrition and health products industry.

  According to the data of CIC consultants, benefiting from the improved economic level, the aging of the population, and the enhancement of health awareness, the health care product industry has developed rapidly in China. The scale of China's health care product industry increased from 44.2 billion yuan in 2002 to 237.6 billion yuan in 2017, with an average compound growth rate of more than 10%. It is estimated that the size of China's health care product market will reach 284.4 billion yuan in 2019, and the average annual compound growth rate in the next five years (2019-2023) will be approximately 8.24%, and it will reach 390.4 billion yuan in 2023.

  The rise of health-related segmented industries

  With the increasing enthusiasm of the large health industry, in addition to medical, health care products, health management and other closely related industries, there will be more subdivided industries due to the vigorous development of the large health industry. For example, with the maturity of Chinese residents ’health care awareness and the gradual development of tourism habits, medical tourism is especially