"Father of Peony" Li Yucai Investigates Group Company
In the depths of winter, although the peonies have withered, the group company is experiencing a "spring bloom" with the arrival of a distinguished guest. On December 4th, Li Yucai, known as the "Father of Chinese Oil Peony" and former Vice Minister of the National Forestry Department, accompanied by leaders from the Sanmenxia government, visited the group company to investigate the development of agricultural industrialization and held a symposium.
This is Li Yucai's second visit to the group company. Since his last return to Beijing, he has been deeply impressed by this company that vigorously develops the peony industry. As the largest enterprise in China's oil peony industry, the peony products are diverse and all align with the health and wellness sector. Only here do peonies bloom brightly and continuously. We will continue to tell the story of the peony...
The group company is located in Sanmenxia City, Henan Province, situated at the western border of Henan Province, at the junction of Henan, Shanxi, and Shaanxi provinces. The terrain mainly consists of mountains, hills, and loess plateaus, known as "five mountains, four tombs, and one plain." It is extremely suitable for the seedling cultivation, planting, and long-term growth of oil peonies. Peony Industry is a health-focused group company specializing in the research and development of the oil peony industry. In recent years, the company has responded to national policies by optimizing the primary industry, strengthening the secondary industry, and enhancing the tertiary industry, forming a complete energy security system, R&D and testing system, and marketing supply system.
After arriving at the company, the research team once again visited the oil peony product production workshop, followed by a symposium with the company's senior management. Li Yucai pointed out: "On the road to developing and expanding the peony industry, it is necessary to plan the industry in advance, package projects, and earnestly study and implement the spirit of the 19th National Congress. Policy research and active participation are essential. For example, in optimizing primary industry planting, land consolidation and improvement planning should be carried out, utilizing local resources to plant oil peonies with high-standard terraced field management. Additionally, cooperation with grassroots village committees can focus on creating an oil peony tourism and sightseeing area, planting oil peonies in every village's front and back yards, which not only adds glory to building beautiful villages but also reflects the harmonious coexistence of oil peonies and the ecological environment.
Since the company's development philosophy is to create authentic quality products and be an honest enterprise, we must focus on primary industry planting and, based on tertiary industry sales, emphasize strengthening the secondary industry's deep processing. We should deeply explore the value and efficacy of oil peonies and refine peony products thoroughly. Product R&D should not be broad but practical for ordinary people, making each product unique and irreplaceable, focusing on increasing product added value to truly allow peonies to luxuriously nurture people worldwide. In this way, the company can truly be said to "bring brilliance to humble beginnings."
To bring oil peony products into thousands of households, improving the tertiary service industry is key and the main focus. The primary and secondary industries serve as a foundation for the tertiary industry. However, the company has also done well in this regard, with online platforms like Meikang Home Mall, Douyin short videos, and promotion through CCTV advertisements, as well as offline physical stores. The future path is sure to be bright and glorious."
Doing one thing is easy; the hard part is doing only one thing for a lifetime. As the peony industry develops toward a general open architecture, we are comprehensively extending the "Internet + Oil Peony" customized server model. With national policy support in front and local government backing behind, promoting the oil peony industry has become the group's mission. The future peony industry is bound to blossom brilliantly and colorfully for the Chinese people.
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Email: btgj6666@163.com
Address: Houjiagou, Jiaokou Township, Hubin District, Sanmenxia City
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