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On the fifteenth day of the first lunar month, light a heart lamp, wishing peace and health to all.
The Lantern Festival on the fifteenth day of the first lunar month, also known as the "Shangyuan Festival" or Lantern Festival, is the first important festival after the Spring Festival. The first lunar month is the first month of the lunar calendar, and ancient people called night "Xiao," so the first full moon night of the year, the fifteenth day of the first lunar month, is called the Lantern Festival.
2021-02-26
View MoreLittle New Year is here, time to prepare for the Spring Festival!
The Northern Little New Year falls on February 4, 2021
Lunar calendar: 23rd day of the 12th month, Thursday
The Southern Little New Year falls on February 5, 2021
Lunar calendar: 24th day of the 12th month, Friday
Little New Year marks the beginning and prelude of the entire Spring Festival celebration, with two main activities: cleaning for the new year and worshiping the Kitchen God.
2021-02-04
View MoreDo you want to own the ultimate "sesame oil"?
Main components of peony essential oil: alcohols, alkanes, esters, ketones, aromatic hydrocarbons and their derivatives, also containing small amounts of aldehydes, pyrans, alkenes, and phenols. Their fragrant components are mainly phenylethyl alcohol and linalool oxides.
2021-02-01
View MoreThe New Tea Elite — Peony Stamen Tea
In the eyes of Chinese people, tea is an art, a way of life, and a power that can permeate the body, mind, and spirit. There are many varieties of tea, such as black tea, green tea, and white tea. For Chinese people, tea is as essential as food to satisfy hunger. Chinese people entertain guests with tea and make friends through tea. Tea not only reflects the taste appreciation of Chinese people but increasingly showcases the culture and spirit of the Chinese nation.
As Sanmao said, life is like tea: the first brew is as bitter as life, the second brew is as fragrant as love, and the third brew is as light as a gentle breeze. Tasting tea is tasting life. Therefore, choosing a good tea is especially important.
2021-01-19
View MoreChina's leading brand in the peony industry, Muxian Industrial strives to become an industry unicorn
In recent years, the peony industry, as an emerging sunrise industry, has been developing rapidly. Especially after the introduction of national strategies related to the health industry, the peony industry market has quickly heated up, emerging as a blue ocean market worth billions.
2020-12-21
View MoreThe group company makes a high-profile entry into the maternal and infant industry
The group company warmly received Mr. Dai Zixiong, Chairman of the China Boao Maternal and Infant Forum, President of the Maternal and Infant Care Industry Alliance, and Chairman of Jiajia Maternal and Infant Group. Under Chairman Dai's leadership, there are 5,000 postpartum care centers nationwide, 5,000 postpartum recovery platform stores, and 2,000 Jiajia maternity nanny platform stores across cities nationwide. Leveraging his extensive medical background and resources, he has established an integrated postpartum care model covering pregnancy, childbirth, nursing, and kindergarten care.
As a heavyweight figure in China's maternal and infant industry, Mr. Dai gave high praise to our company after visiting and learning about our operations. He believes the group is a comprehensive health industry chain company integrating agricultural planting, industrial deep processing, logistics, and trade. It is a benchmark enterprise for the integration of the three agricultural industries. The group has seven major production categories including food, health food, cosmetics, medical devices, disinfectants, masks, and water. It is involved in eight major industries: peony, walnut, liquor, water, traditional Chinese medicine health, forestry, water, and stem cell industries. Currently, the group is gearing up to rapidly enter the maternal and infant industry, attracting widespread attention in the sector.
During the transitional period when the domestic maternal and infant market has not yet fully formed, except for a few large shopping malls and specialty stores, there are almost no specialty stores with brand effects. In some places, maternal and infant products are still sold alongside general merchandise, which is inconvenient and lacks a sense of security. Apart from Shenzhen Jiajia Maternal and Infant Technology Co., Ltd., which has truly established a platform focused on maternal and infant health, other products suitable for maternal and infant use still do not meet the broad market demand in a strict sense. Based on a responsible attitude towards the health of millions of mothers and infants, and to demonstrate great compassion, so that all mothers, infants, and young children worldwide can healthily, easily, and happily get through this "special period," Shenzhen Jiajia Maternal and Infant Technology Co., Ltd. has formed a strong strategic alliance with Lerenjia. Developed by Lerenjia Industry, it will soon focus on six major industries: oil peony, walnut, grains, water, Chinese medicinal materials, and health liquor, making great efforts to empower maternal and infant series products and extend them to thousands of households nationwide.
After the group's inspection, Mr. Dai had a pleasant discussion with senior management. Both parties are full of expectations for future cooperation. We will dedicate ourselves to empowering China's maternal and infant cause.
2020-12-07
View More"Father of Peony" Li Yucai Investigates Group Company
In the depths of winter, although the peonies have already lost their bloom, the group company is experiencing a "spring blossoming" with the arrival of a distinguished guest. On December 4th, Li Yucai, known as the "Father of Chinese Oil Peony" and former Vice Minister of the National Forestry Department, accompanied by leaders from the Sanmenxia government, visited the group company to investigate the development of agricultural industrialization and held a symposium.
This is Li Yucai's second visit to the group company. Since his last return to Beijing, he has been deeply impressed by this company that vigorously develops the peony industry. As the largest enterprise in China's oil peony industry, the company's peony products are diverse and all align with the health and wellness sector. Only here do peonies bloom continuously and brightly. We will continue to tell the story of the peony...
The group company is located in Sanmenxia City, Henan Province, situated at the western border of Henan Province, at the junction of Henan, Shanxi, and Shaanxi provinces. The terrain mainly consists of mountains, hills, and loess plateaus, known as "five mountains, four ridges, and one plain." This environment is extremely suitable for the cultivation, planting, and long-term growth of oil peonies. Muxian Industrial is a health-focused group company specializing in the research and development of the oil peony industry. In recent years, the company has responded to national policies by optimizing the primary industry, strengthening the secondary industry, and enhancing the tertiary industry, forming a complete energy security system, research and testing system, and marketing supply system.
After arriving at the company, the research team once again visited the oil peony product production workshop and then held a symposium with the company's senior management. Li Yucai pointed out: "In the process of developing and expanding the peony industry, it is necessary to plan the industry in advance, package projects, and earnestly study and implement the spirit of the 19th National Congress. Policy research and active participation are essential. For example, in optimizing primary industry planting, land consolidation, improvement, and planning should be carried out, utilizing local resources to plant oil peonies and manage terraced fields to high standards. On the other hand, cooperation with grassroots village committees can focus on creating an oil peony tourism area, planting oil peonies in every village's front and back yards. This not only adds luster to the construction of beautiful villages but also reflects the harmonious coexistence of oil peonies and the ecological environment.
Since the company's development philosophy is to create authentic quality products and be an honest enterprise, we must focus on primary industry planting, sales in the tertiary industry, and emphasize strengthening the secondary industry's deep processing. We should deeply explore the value and efficacy of oil peonies and refine peony products. Product development should not be broad but practical for ordinary people, making each product unique and irreplaceable, focusing on increasing product added value to truly allow peonies to provide luxurious care for people worldwide. In this way, the company can truly be said to "bring brilliance to the humble."
To bring oil peony products into thousands of households, enhancing the tertiary service industry is key and the main focus. The primary and secondary industries serve as a foundation for the tertiary industry. The company has also done well in this regard, with online platforms such as Meikang Home Mall, Douyin short videos, advertising through CCTV, and offline physical stores as support. The future path is sure to be bright and glorious.
Doing one thing is easy; the hard part is doing only one thing for a lifetime. As the peony industry moves toward a general open architecture, we are comprehensively extending the "Internet + Oil Peony" customized server model. With national policy support in front and local government backing behind, promoting the oil peony industry has become the group's mission. The future of the peony industry will surely be fragrant and splendid for the Chinese people.
2020-12-07
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