China's leading brand in the peony industry, Muxian Industrial strives to become an industry unicorn

　　In recent years, the peony industry, as an emerging sunrise industry, has been developing rapidly. Especially after the introduction of national strategies related to the health industry, the peony industry market has quickly heated up, rising as a blue ocean market worth billions.

　　Amid increasingly fierce competition in the industry, Luoyang Muxian Industrial Co., Ltd., located in Luoyang, the Peony Capital, has stood out among many enterprises and gradually developed into an industry unicorn. As the largest private enterprise in the oil peony industry, Muxian is a company focused on the development of the peony industry and has been committed since its establishment to becoming China's number one peony industry brand.

　　Born in the birthplace of the peony industry, Muxian Industrial leverages geographical advantages and advanced technology to deeply promote the rapid development of China's peony industry. It integrates breeding, seedling cultivation, planting, research and development, production, sales, and services into a complete industry chain, leading the entire industry forward and striving tirelessly to build a Chinese national brand.

　　Where peonies bloom, the industry prospers. Here, peonies bloom brightly and endlessly. Muxian will continue to be the industry leader and will wholeheartedly tell the story of the peony...

　　 China's Peony Industry Unicorn

　　Muxian Industrial Co., Ltd. was established in 2015 and is located in Luoyang, the ancient capital of thirteen dynasties known as the "Millennium Imperial Capital, Peony Flower City." It is a peony full-industry-chain enterprise group that pursues excellence, values quality, and focuses on details.

　　Muxian's brand story is also rich in traditional Chinese cultural elements. The brand name is derived from the beautiful legend of the Peony Fairy. Although it is a legend, beautiful legends all originate from the folk and reflect the people's desires and hopes.

　　"Everywhere peonies are precious, and precious peonies are fairies." The story of Muxian itself reflects traditional Chinese culture, embodying its essence and charm. Muxian also adopts "Loyalty and Care for People's Well-being" as its corporate brand culture, inheriting the unique Chinese peony culture, promoting the healthy development of the peony ecosystem, and benefiting the people.

　　As a well-established company deeply rooted in the peony industry, Muxian Industrial fully considers the natural environmental factors of raw material planting and emphasizes the construction of a raw material traceability system. It has more than 100,000 mu of peony planting bases in Luoyang and Heze, the most suitable regions for peony cultivation in China. In recent years, Muxian Industrial has also established multiple raw material cooperation bases in the Netherlands, Japan, and other places. To date, Muxian Industrial's raw material bases worldwide have reached more than 300,000 mu.

　　This place gathers the essence of global peony products and serves as a treasure trove and gene bank for peony products worldwide. The raw materials are authentic and excellent, which creates quality differentiation in today's generally homogenized products, providing absolute raw material assurance and sources for Muxian's production and processing.

　　Although established not long ago, Muxian quickly developed into an industry "dark horse" and has now grown into a leading and benchmark enterprise in the global peony industry, as well as a world-leading brand in the peony sector.

　　On December 4th, Li Yucai, known as the "Father of Oil Peony" in China and former Vice Minister of the National Forestry Department, visited Muxian Industrial for research. This was his second visit. As early as August, experts from the SME Chamber of Commerce think tank visited Luoyang Muxian Industrial for research. During the visit, experts repeatedly affirmed the current development status of Luoyang Muxian Industrial and expressed high hopes for its future development.

　　Li Yucai believes that oil peony has a wide range of uses from root to flower to seed to peony oil, and it has a broader suitable growth range. Peony culture has a long history and very broad development space.

　　It is understood that Muxian Industrial has invested more than 3 billion yuan in the peony industry, owning 10 ecological supply chain production enterprises and 21 production workshops, including 12 GMP-certified workshops. These are technologically advanced and strictly managed production sites for products that are both medicine and food, all achieving global raw material traceability and fully transparent production process management systems.

　　As China's number one brand in the peony industry, Muxian Industrial has repeatedly won honors such as advanced units, outstanding leading enterprises, and key leading enterprises. Muxian has always been committed to making this industry a shining star in the vast industrial forest and enabling the peony industry to benefit the people.

　　 "Benchmark Enterprise for Integration of Three Industries"

　　With a strategic development pattern, Muxian began overall planning and industrial layout of the entire peony industry chain at its inception. It took the lead in using an all-industry-chain mindset to connect upstream and downstream, integrate production, education, and research, and combine planting, research and development, production, sales, and services to jointly create a leading brand of China's peony full industry chain worth hundreds of billions.

　　From planting and leisure tourism to processing and scientific research, then to trade and logistics, every link has highlights. It has realized full control from upstream peony planting, midstream scientific research innovation and manufacturing, to downstream retail terminals, building the brand's core competitiveness in the peony industry.

　　Muxian Industrial's primary industry includes planting, seedling cultivation, and industrial poverty alleviation. The planting bases are widely distributed in Xi'an, Luoyang, Hebei, Shanxi, and other places, achieving raw material supply at the source and basically self-sufficiency, while also realizing traceability of product raw material chains, research and development chains, and industrial poverty alleviation chains.

　　The secondary industry is product technology research and development and deep product processing. Muxian Industrial is committed to the development of the big health industry, equipped with various facilities including a comprehensive office building, expert building, provincial-level research center, standardized inspection and testing center, pilot and small-scale research and development experimental base, and as many as 18 sets of various standardized production lines. It has formed a complete supply chain guarantee system, research and inspection system, and production operation system.

　　Trade, marketing, and market services constitute Muxian Industrial's tertiary industry. Muxian Industrial has established a nationwide omni-channel marketing and service system, achieving chain franchise operations. The company combines offline physical stores with online platforms and has also embarked on the fast track of internet marketing. Online, it connects closely with consumers through many e-commerce platforms such as Tmall, JD.com, and Douyin short videos.

　　It can be said that Luoyang Muxian has integrated the upstream and downstream of the industry chain, gathered the full chain strength of the peony industry, and used this to help the Muxian brand development enter the fast lane.

　　Muxian Company vigorously develops the peony industry, with more than 20 projects already built, under construction, or planned. These projects include the planting, deep processing, sales, and eco-tourism of woody oil plants and related industries. The deep processing of oil peony is gradually extending to fields such as pharmaceutical chemical industry, daily chemical industry, food processing, nutrition and health care, tourism, ecological protection, and edible fungi production. It aims to build the largest ecological peony sightseeing area in China, establish the strongest peony industry research and development zone in China, form the strongest peony product processing zone in China, and promote the world's most professional e-commerce platform area for peony products.

　　While promoting the construction of scientific research infrastructure, Luoyang Muxian also attaches great importance to overcoming technical difficulties, achieving new scientific research results, revitalizing product diversification, accelerating the transformation and upgrading of the peony industry, optimizing industrial structure adjustment, and ultimately building a characteristic bio-agriculture full industry chain integrating primary, secondary, and tertiary industries (mainly peony). It will gradually extend the deep processing of oil peony to fields such as pharmaceutical chemical industry, daily chemical industry, food processing, and nutrition and health care, creating the number one peony industry brand in China and even globally.

　　It is foreseeable that Muxian Industrial, focusing on deeply exploring the peony industry chain, will definitely further expand brand influence and awareness, quickly becoming a leader in the peony industry in China and even the world.

　　 High-quality products support a healthy life

　　Behind the number one brand, there must be support from high-quality products. As the largest private enterprise in China's oil peony industry, Muxian Industrial offers a variety of product forms, all aligning with overall health, striving to bring the public a more nutritious and scientific healthy lifestyle and products.

　　Muxian owns more than twenty patents and technological achievements and has successfully applied for over 50 health food registration numbers from the National Food and Drug Administration, forming twelve major series including functional foods, protein beverages, health foods, medical devices, liquor, health wine, skincare products, edible oils, and more. At the same time, it has introduced resources from authoritative domestic and international nutrition and health research institutions, focusing on innovative product development that is "new, unique, and special," establishing a comprehensive and scientific three-dimensional matrix production system for functional foods and medicinal-food homology products, currently offering more than 400 high-quality, high-tech market promotion products.

　　Currently, the main products include peony seed oil, peony essential oil, peony tea, peony root bark traditional Chinese medicine slices, peony protein beverages, peony cosmetics, peony food, peony health foods, peony phenol and peony alcohol, peony shell raw edible fungi, walnut oil, finished walnuts and related series products, as well as other related edible oils, health foods, teas, beverages, cosmetics, and other series of production, processing, and sales.

　　In selecting raw materials for products, Muxian adheres to the new era concept of "safety and effectiveness," utilizing upstream enterprises for planting and supplying raw materials, adopting advanced formulas such as green plants and high-tech factors, strictly eliminating any ingredients with safety risks. Always following the business philosophy of technology-driven factories, quality first, and service innovation, it is committed to researching and producing high-end products, establishing a benchmark for high product quality in the peony industry.

　　On April 18 this year, Muxian Industrial held a global new product launch conference in Beijing. On that day, two new products were launched: Muxian Immune-Boosting Light Meal Replacement Powder and Muxian Lizhi Peony Walnut Milk. These two new products are authentic good products developed by Muxian through dedicated research and development based on market demand, possessing strong market competitiveness in both taste and nutritional value.

　　With strong peony raw material supply and R&D production technology, Muxian has built an ecological health application chain for peony. It has seven major production categories including food, health food, cosmetics, medical devices, consumer goods, masks, and water, involving eight major industries: peony industry, walnut industry, liquor industry, water industry, traditional Chinese medicine health industry, forestry industry, water industry, and stem cell industry. It brings the public a more nutritious and scientific healthy lifestyle.

　　According to the latest news, recently, Muxian Industrial has also made a high-profile entry into the maternal and infant industry, attracting widespread attention in the industry. Currently, Muxian is gearing up to rapidly enter the maternal and infant industry. The next step is for Muxian to focus on research and development to empower China's maternal and infant cause.

　　In the future, Muxian will further expand its influence and brand awareness, forming a good reputation and image to empower society and consumers. Based on deep cultivation of the domestic market, it will enter the international market and set sail on the global stage.