Warm congratulations on the launch of the new website
Sanmenxia Lerenjia Food Co., Ltd. was established on December 30, 2014, with a registered capital of 20 million yuan. It is located in the first factory of Jiaokou Industrial Park, Hubin District. The company's business scope mainly includes the research, development, production, and sales of pre-packaged foods, beverages, tea, and related products. The company has total assets of 200 million yuan, a fixed staff of 290 employees, and the factory covers an area of 515.37 mu.
The company is an agricultural "three-industry integration" industrial group integrating agricultural planting research and development, industrial deep processing, and logistics trade. It is located in the western Henan region of the Yellow River Golden Triangle. The company has built a comprehensive office building, staff dormitory, standardized workshops, and supporting facilities, with a total construction area of about 120,000 square meters. It is equipped with a provincial-level R&D center, standardized laboratory center, steam supply center, power supply center, pilot R&D laboratory center, logistics distribution center, and e-commerce center, forming a complete R&D testing operation system and marketing supply system. The company has 16 technical achievements and more than 100 food batch numbers under its subsidiaries. The company operates 10 major industrial forms with twelve production lines, mainly producing liquid beverages, food, health foods, and over 400 products.
The company also has a logistics control center, an e-commerce center, and 15 marketing operation centers nationwide, with offices in Beijing, Xi'an, and Chengdu. It has established a complete information disclosure system and online marketing platform. The main business is conducted at the Sanmenxia headquarters.
The company strictly controls all qualifications and inspection reports from raw material planting and processing to logistics trade, and conducts layered testing of physical, chemical, and microbiological indicators of semi-finished and finished products, ensuring all products are safe and reliable. The group is a labor-intensive enterprise group focusing on planting and production processing, with a strong advantage in employment absorption: firstly, in the agricultural planting and forestry development sectors, we spend tens of millions of yuan annually on labor costs to benefit local people, directly arranging seasonal employment for 6,000 farmers and converting over a thousand farmers into industrial workers; secondly, our secondary industrial processing sector employs over a thousand social workers; thirdly, there are more than 300 full-time marketing personnel engaged in the group's product marketing. In total, nearly 10,000 people directly or indirectly benefit from employment and labor provided by the group. With further development and expansion of the agricultural planting and industrial processing sectors, more farming families will benefit from our employment system. The group will become an excellent agricultural industrialization group focusing on "three-industry integration" in agriculture and will become a green and healthy industry group characterized by ecological organic features based on large-scale agriculture.
We strengthen industrial development, planning, innovation, and expansion, promoting our brand. After repeated market research and theoretical study, based on our company's actual situation, we believe the way forward lies in vigorously implementing a market-driven strategy, determined to deeply pursue market-oriented development. The key is to innovate marketing models, using new retail and social e-commerce models to develop markets and market products. We closely embrace the internet, leveraging the advantages of low online costs, high efficiency, and saving time and space, quickly launching a mobile app so our customers can buy genuine company products without leaving home, achieving nationwide buying and selling, and building a strong digital marketing team. This year, online sales are expected to exceed 1 billion yuan, with 450 million yuan already completed in the first half of the year. By combining online and offline efforts, we aim to achieve a total marketing revenue of 1.2 billion yuan this year from new retail and traditional offline business. We have introduced international brand operation and planning talents to position and enhance Lerenjia's brand strength from the customer's perspective, making our brand our pride.
We are full of confidence to develop the enterprise strongly and well. With the support of a broad customer base and through our own unremitting efforts, actively exploring new marketing innovation ideas, we have gradually gained market recognition during development and created good social and economic benefits! President Xi said, "Pies won't fall from the sky; only hard work can make dreams come true." If yesterday we were working hard to enter the fast track of rapid development, in the future, we will be even more passionate, united, and striving to achieve the company's brilliant takeoff! We will do our modest part to realize the Chinese Dream of the great rejuvenation of the Chinese nation!