The group company's live streaming sales support the Farmers' Harvest Festival
In the golden autumn season, with abundant harvests, it is once again the annual Harvest Festival. On the morning of September 22, the 4th "Chinese Farmers' Harvest Festival" in Hubin District was held at the Jiaokou Township Cultural Activity Square. Colorful flags fluttered inside the venue, the sound of drums filled the air, and the joy of harvest was everywhere. Many agricultural specialty enterprises from across the district participated in this event. The group company was invited to participate and, as an exhibitor, brought the Douyin live broadcast team to shine on site, adding a rich color to the Harvest Festival, eliciting collective cheers from the crowd, and the live broadcast scene was eye-catching.
The group company is located in the Jiaokou area of the Hubin Industrial Park in Sanmenxia City. It is an integrated agricultural tertiary industry and health industry group combining agricultural planting, industrial deep processing, and logistics trade. The products exhibited this time were rich and diverse, dazzling in variety. Especially popular products among the public such as Muxianli Smart Walnut Milk, Fruit Oatmeal, Apricot Brewed Fruit Wine, Peony Stamen Tea, and Peony Hundred Flower Honey quickly became in short supply upon arrival at the site. This live broadcast sales event achieved the expected results. According to the operations director, the Douyin live broadcast room attracted up to 25,000 viewers in 3 hours, and over ten thousand products were sold during the live broadcast.
In the past, although factory brands could connect with e-commerce platforms for customized production, sales were not optimal due to lack of traffic and strong sales methods. The explosion of live broadcast sales precisely solved the pain points of enterprises, enabling live broadcast sales to quickly adapt to consumer demand in the era where traffic is king. In the future, the company will cooperate with local governments to participate in more similar activities and will also produce more high-quality agricultural products to support rural revitalization.
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Email: btgj6666@163.com
Address: Houjiagou, Jiaokou Township, Hubin District, Sanmenxia City
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